Full paper.
A highly debated topic within recent literature in HCI is the integration of UX activities into agile development. While we acknowledge the question of integration to be one of the main challenges for UX professionals, this seems to have received traction and is heading closer towards a resolution. We believe the time is right for gaining an in-depth understanding of the UX roles responsibilities in an agile case company that has moved beyond the question of UX integration. Through interviews with UX professionals, developers and managers we found that the UX professionals have a very broad set of responsibilities, of which some are unseen in relation to previous studies and not classically considered part of the UX role. Interestingly, these newly identified responsibilities are some of the most critical to the success of integrating UX into agile development.